Toyota had an alternative take on the art of launching new F1 machinery and did all the shenanigans online via their website (which crashed before the launch…).  Toyota being Toyota, doing the online launch alone wasn’t big enough and in a bid to give themselves a more attractive image they ran with the idea of “let’s make it like a movie” type theme.  After the teasers and trailers this was the final result:  “THE CONTENDER”  It’s laughably poor but you have to give them marks for having a go…or do you.  What do you reckon?