Comments on: What is that barcode doing on the Ferrari? – The great F1 fag break http://www.f1badger.com/2009/05/ferrari-barcode/ ...Formula One isn't boring Thu, 11 Mar 2010 13:33:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Riccardo Monza http://www.f1badger.com/2009/05/ferrari-barcode/comment-page-1/#comment-1800 Riccardo Monza Fri, 01 May 2009 17:13:36 +0000 http://www.f1badger.com/?p=3455#comment-1800 For me the JPS livery on the Lotus 79 was quite smart (and on my old Scalextric Lotus 77)! The Marlboro McLaren's certainly looked better in print than in real life I always thought. It was the overly bright dayglow red that they used in the paint job -sunglasses required! Of the McLarens, the early MP4's that Lauda and Watson drove did look mighty fine nevertheless. For me the JPS livery on the Lotus 79 was quite smart (and on my old Scalextric Lotus 77)! The Marlboro McLaren’s certainly looked better in print than in real life I always thought. It was the overly bright dayglow red that they used in the paint job -sunglasses required! Of the McLarens, the early MP4’s that Lauda and Watson drove did look mighty fine nevertheless.

]]> By: Andy http://www.f1badger.com/2009/05/ferrari-barcode/comment-page-1/#comment-1799 Andy Fri, 01 May 2009 15:05:41 +0000 http://www.f1badger.com/?p=3455#comment-1799 As a lifelong non-smoker and a veteran F1 fan, I can honestly say watching F1 has never given me any desire to start. Likewise, I've never been tempted to buy a Vodafone mobile, Invest with ING, drink Red Bull or book a ticket on Virgin Galactic... but that's another story. Very shrewd move by Marlboro, I wasn't aware that they were able to do that, but given the fact that they've never exercised that option, does that suggest that they're paying over the odds themselves in order to 'placehold' a lucrative advertising space? Although, I'm sure they're probably tied into a long-term deal with Ferrari that they can't escape from so it probably makes sense for them to put the barcode up there. For the record though, I'd disagree with the JPS livery being the best fag-packet livery. My favourite will always be the Marlboro McLaren. As a lifelong non-smoker and a veteran F1 fan, I can honestly say watching F1 has never given me any desire to start. Likewise, I’ve never been tempted to buy a Vodafone mobile, Invest with ING, drink Red Bull or book a ticket on Virgin Galactic… but that’s another story. Very shrewd move by Marlboro, I wasn’t aware that they were able to do that, but given the fact that they’ve never exercised that option, does that suggest that they’re paying over the odds themselves in order to ‘placehold’ a lucrative advertising space? Although, I’m sure they’re probably tied into a long-term deal with Ferrari that they can’t escape from so it probably makes sense for them to put the barcode up there.

For the record though, I’d disagree with the JPS livery being the best fag-packet livery. My favourite will always be the Marlboro McLaren.

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